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Reading and Cases in Basic Marketing. 4th.ed.

Pengarang : McCarthy, E. Jerome - John F. Grashof - Andrew A. Brogowocz -
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Basic Marketing a Managerial approach : Learning Aid to Accompany. 8th.ed.

Pengarang : McCarthy, E. Jerome -
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Basic Marketing : A Managerial Approach. 8th.ed.

Pengarang : McCarthy, E. Jerome - William D. Perreault, Jr. -
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Readings and Cases in Basic Marketing. 4th.ed.

Pengarang : McCarthy, E. Jerome - John F. Grashof - Andrew A. Brogowocz -
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